The gate arch of the “Guangdong Goods Go Global: Zhongshan Products in Malaysia” event in Kuala Lumpur on April 25, 2026.
On the morning of April 25, the China (Zhongshan)–Malaysia (Kuala Lumpur) Investment Promotion & Exchange Conference, together with the “Guangdong Goods Go Global: Zhongshan Products in Malaysia” event, officially kicked off at Pavilion Bukit Jalil in Kuala Lumpur.
Video: https://youtu.be/hdOltkn6Taw
This marks the first time that the “Guangdong Goods Go Global” initiative has gone overseas for an on-site, offline exhibition and sales event since its launch.
Themed “Zhongshan Premium Products, Trade Connecting Southeast Asia,” the two-day event established a high-standard offline exhibition and sales platform for Zhongshan’s premium products. Key categories included smart home appliances, lighting fixtures, hardware locks, daily necessities, smart equipment, and smart physiotherapy robots.
More than 70 high-quality enterprises from Zhongshan, including TCL, Changhong, and Vatti, showcased over 300 distinctive products. Among them, more than 20 companies participated in on-site sales, while 30 companies joined the exhibition display, effectively integrating sales promotion with brand exposure and market expansion.
The event featured 11 standard booths and 9 special booths, forming a themed exhibition area titled “Intelligent Manufacturing Zhongshan.” In addition, dedicated display boards for “Charming Zhongshan” and “Cultural Tourism Zhongshan” highlighted the city’s manufacturing strength, urban development, and unique cultural and tourism resources as a renowned hometown of overseas Chinese.
The exhibition also established a comprehensive marketing system integrating domestic and international operations across multiple platforms, achieving strong online-offline synergy. Shopee, a leading e-commerce platform in Malaysia, was invited to engage in face-to-face exchanges with participating enterprises, introducing its platform services, onboarding policies, and channel resources.
During the event, it was officially announced that the “Malaysia (Johor Bahru)–China (Zhongshan) Famous and High-Quality Products Trade Centre” will be established in Malaysia. A plaque-awarding ceremony was also held for two Zhongshan-based enterprises.
This initiative signifies that Zhongshan enterprises now have a forward base in Malaysia for regular exhibitions, sales activities, and business matchmaking.
Beyond showcasing products, the event also highlighted Zhongshan’s industrial ecosystem and business environment. The Zhongshan Investment Promotion Bureau presented the city’s investment climate and appointed representatives from the Malaysian business community as investment advisors.
This initiative not only creates new opportunities for Zhongshan’s manufacturing sector to expand globally through trade cooperation, but also offers overseas investors a comprehensive understanding of Zhongshan’s favorable business environment.
“An increasing number of businesspeople, impressed by Zhongshan’s industrial and supply chain advantages, are visiting the city after seeing its products,” said Jiang Ji, Party Secretary of the Zhongshan Investment Promotion Bureau.
Jiang noted that Zhongshan has innovated its investment promotion mechanisms by leveraging the resources of Chinese embassies and consulates, business institutions, and key overseas Chinese enterprises through the “Guangdong Goods Go Global” platform.
These efforts have enabled Zhongshan products to confidently expand overseas while also attracting waves of Southeast Asian Chinese entrepreneurs to return and invest, continuously boosting foreign investment in the city.
The event is expected to accelerate the transformation of cooperation between Zhongshan and ASEAN from traditional trade to a more integrated model of two-way investment, industrial collaboration, and long-term win-win partnerships. It will facilitate the entry of more high-quality Zhongshan products into Southeast Asia while encouraging more Southeast Asian enterprises to invest in Zhongshan, fostering a virtuous cycle of economic and trade development.
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