Leading UK innovation lab to showcase unique ecosystem and capabilities at SXSW

–News Direct–

A leading creative technology innovation lab based in Bristol and Bath (UK) will be showcasing their capabilities as part of SXSW.

MyWorld is exploring the future of content production, distribution, and experience through its accessible innovation lab which enables organisations to futureproof their business and maintain a competitive advantage by undertaking research & development with reduced risk and lowered costs.

The Bristol and Bath region is a global leader in the creation of internationally renowned films, TV shows, and video games. From the Oscar-winning Aardman Animations to the creators of the chart-topping game Plague Inc., the creative industries in Bristol & Bath have a significant cultural impact, with over 800 million people each month watching digital content produced in Bristol & Bath, and 35% of all global natural history television being produced in the region. This expertise combined with a unique cluster of four universities in two cities, specialist facilities and vibrant young talent make the Bristol & Bath the place to come for those in the creative industries.

Attending the world-renowned festival in Austin, will be a delegation of five businesses from the region, whos attendance has been supported by Invest Bristol and Bath. Joining MyWorld as part of the delegation will be Condense, Lux Aeterna, Meaning Machine, and Anagram all of whom are cutting-edge innovators across VFX, XR, AI, and volumetric video.

Oscar De Mello, MyWorld Operations Director, comments on the importance of taking the delegation to an event such as SXSW: Attending an international event like this provides us with a platform to demonstrate that this amazing regional ecosystem is the ideal location for any creative business that want to lead their industry through horizon scanning and pre-market access to innovation.

The delegation will be exhibiting in the Immersive Futures Lab from the Creative Economy Team, from the 10-12th March on the 5th Floor at the Fairmont Hotel, Austin.

The Immersive Futures Lab will give delegates the chance to meet creative technologists and play with immersive prototypes from games, heritage, science, theatre and more.

Mark Leaver, Head of Business Partnerships and Inward Investment, said: MyWorld is investing in the future of creative technology innovation and has supported these businesses to develop new prototypes, products and services.

Our attendance at SxSW gives them a platform to showcase these new developments to a global audience at the worlds most important creative tech festival. The goal is to generate new investment and revenues for the businesses and to profile the West of England as an internationally significant R&D hub."

To find out more about MyWorld and what you can expect from them and the delegation at SXSW, please visit: https://www.myworld-creates.com/sxsw/

Contact Details


Liam Britnell

+44 7741 897115


Company Website


View source version on newsdirect.com: https://newsdirect.com/news/leading-uk-innovation-lab-to-showcase-unique-ecosystem-and-capabilities-at-sxsw-302036408


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